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Business owners are producers, account managers, sales or executive team members that work with clients and drive their internal creative teams for on-time delivery of projects. Projects they work on may involve partners, freelancers, agencies besides their internal teams. They need to ensure smooth collaboration across all the involved parties.
Business owners generally do not edit projects themselves using tools like Adobe CC, but need to be in tune with the content being produced. With Zoom’s 3-in-1 (DAM, MAM & PAM) offering, business owners do not need a different service or app for tasks related to content production.